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Next Generation Of The Penguin Update “Few Weeks” Away

penguinIn March, Google’s chief web spam fighter Matt Cutts promised that the Penguin Update designed to fight spam would get a big refresh later this year. Today, Cutts gave an update — keep waiting. It’s still a few weeks off. Along the way, there’s some confusion about whether the next Penguin Update will be Penguin 2 or Penguin 4. It’ll be Penguin 4, in how we reckon things. Let’s dive in.

This Week Wasn’t Penguin

Publishers have already been wondering if a change in rankings that many have noticed this week was some type of Google update. Google won’t say what, if anything happened.

However, Cutts has ruled out that it was the significant Penguin Update he warned in March would be coming.


by Google’s Matt Cutts:

May 10, 2013 at 5:08pm ET by

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